DTH Service provider Tata Sky has taken an Action against Airtel DTH service Digital TV, it says that Digital TV commercial ad is misleading consumers by saying that they offer superior picture quality with their latest technology, they are indirectly saying that other DTH providers are offering inferior picture quality.

ASCI is a self-regulatory voluntary organization of the advertising industry that deals with consumer and industry complaints against commercials.
“MPEG-4 and DVB S2 are compression standards and have no impact on video picture quality. We want to correct the myth in the minds of the consumers that MPEG-4 DVB S2 provides better picture quality than other technologies used to provide digital signals,” said Tata Sky chief marketing officer Vikram Mehra.
The country’s six DTH service providers use different compression technologies ranging from MPEG2 to MPEG4 to provide digital television signals to consumers through satellite. Though compression technologies determine a service provider’s number of channels to consumers, they have no impact on video quality.
Airtel Digital Television launched two commercials titled “Dil Titli” featuring Saif Ali Khan and Kareena Kapoor— one is still running — which highlighted the clarity card. According to Tata Sky, ASCI has agreed to review the ad, which “seeks to disparage other digital platforms”.

But Airtel Digital Television spokesperson said ASCI has not upheld the complaint and his company is not targeting a particular operator. “We have sent our reply to ACI. Our claim is that our technology is superior to ordinary technology, which includes analogue cable.”

the commercial talk about several feature of Digital TV rather than a particular feature which makes the TV experience lot better.

Get the Latest Information about DTH (Direct To Home) Service, Just enter your email address Below and all the Information goes to your Inbox: