Sun Direct being India’s 2nd DTH (Direct To Home) Service. According to the company, the movies are priced at Rs.25 with flexible show timing beginning at 11 a.m., 4 p.m. and 8 p.m. on Saturdays and Sundays.Sun Direct which has more than 2,000 Telugu movies in its library.

With the lifespan of films in theatres reducing to an average of two to three weeks and piracy eating away the revenues, DTH platform on television will emerge as an attractive alternative for production houses.

This is a wise move to make some what more profit from the movies as the piracy is killing the profits of films, Being India on the top when it comes to Piracy, releasing movies on other platforms such as DTH will give benefit to film makes, DTH Operators and Subscribers.

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