Sun Direct Launching HD DTH Services
Sun Direct, DTH Service provider has announced the launch of High definition (HD) DTH service in the country, claiming it to be first of its kind in India.
Sun Direct has launched it after conducting trials from April 2009. The service will be launched for 5 channels namely
Hindi GEC, Tamil GEC, English Movies, Kids, Educational and Tamil/Telugu Movies in India.
The company has tied up with Samsung Electronics which will act as touch point for customers who want to experience HD content. Apart from LCD TVs Samsung will also provide DH set top boxes to sun direct.
Speaking on the occasion Mr. Tony D’Silva, COO of Sun Direct said, “We believe that in the constantly changing viewer-ship dynamics, to keep the viewer continuously happy and engaged we need to offer them new and exciting options and HD is another first from the SunDirect stable. We believe that HD is the future of television and as far as viewing is concerned it is a visual delight. Samsung is a great brand and they are globally the experts in the television technology venturing with Samsung as our support and manufacturing partners will pay rich dividends. We have added more customers than any other DTH player in the last one year and in the coming days we will be adding more innovative features and value added services on our platform.”
Speaking on the occasion, stated Mr Pil Young Kim, Sr Vice President and General Manager , Internet Infra Team , Samsung Telecommunications System Division Division, “ Samsung has worked closely with many leading PayTV Operators around the world in launching HD services and we are truly excited to add SunDirect to our established partnerships.”
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