Reliance Big TV Partners with NetworkPlay to monetize its DTH Inventory
Reliance Big TV, a DTH (Direct To Home) company by Reliance Anil Dhirubhai Ambani.Group, has partnered with NwtworkPlay to monetize it’s interactive and channels. Big TV has now over two milion subscriber base, which is quite impressive and can be thought to monetize.
Sanjay Behl, CEO, Reliance Big TV and group head, brand and marketing, Reliance Communications, has said, “We have partnered with a young company like NetworkPlay basis their sales capabilities, evangelizing capabilities and their proven track record of working with marquee brands successfully delivering complete value to their partners.”
“With the robust technological backend of Reliance ADAG and measurable digital TV viewing experience in over two million homes, Reliance Big TV now has a platform for advertisers to latch onto, especially when they are looking for their brand communication to reach the right audience in the most cost-effective manner,” Sanjay Behl has added.
Rammohan Sundaram, founder, CEO and MD, NetworkPlay.in, has said, “Reliance Big TV is one of the fastest growing DTH brands in India and has impressively notched up over two million subscribers within 15 months of its launch. We would be driving tremendous value for all our advertiser partners through this platform.”
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