Dish TV unveils brand new Identity- Changes the punch line.
Subhash Chandra’s Owned Direct to Home (DTH) Company Dish TV is getting aggressive.
With its inline target of getting ever 2.5 million subscribers upcoming year, the company is trying very and applying every possible way to increase the subscriber base.
Earlier, the Company had the punch line saying Dish Kero Wish Kero, and Sabse Zyaada the company has now put the punch line Ghar Ayegi Zindagi.
The company says the the current Brand Campaign is more personal and appeals to a larger group of people and thus will increase the subscription.
Dish TV COO Salil Kapoor said, “Ghar Aayi Zindagi’ is a new whole new dimension in the category, a differentiator for brand Dish TV, in an otherwise cluttered space, which accords an emotional quotient to the brand. Our product has been adding joy to our subscribers’ lives, as the family bonds each evening, over the high quality digital entertainment. The aim is to now touch the heartstrings of our users and find a permanent place in their hearts."
The Commercials for their current campaign has been done by Parsoon Josh and the McCann World Group team. The commercial has been directed by Anurag Basu and the Still Campaign has been done by Tarun Khiwal.
Dish TV’s Brand Ambassador Shah Rukh Khan will be seen in a as a 75 year old man and Tanvi Azmi as his wife. And the other commercial is with Tisca Chopra where he brings home an orphan girl child who set in the family only after experiencing Dish TV.
We will now have to see what Dish Tv’s Rival are going to do, Tata Sky might come up with something more interesting as they have Aamir Khan with them who has brought few more interesting campaigns for Tata Sky
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