Shahrukh Khan’s (SRK) much awaited film MyName is Khan is about to be released in february. SRK being the brand Ambassador of Dish TV, Dish TV is promoting his movie and is investing Rs4 Crore to Marketing the movie. via DTH Platform. Dish V is haaving a Contest where the winner gets to Meet SRK at his home ‘Mannat’.

Dish TV is doing everything to takeover the market, two monts ago, they redesigned their Brand Identitiy to ‘Ghar Ayi Zindagi’ and this Contest of SRk is certainly gonig to help them build more trust when it comes to DTH services. Click Here for the Contest Details

Says Dish TV COO Salil Kapoor, “It’s exciting to be associated with Fox Star Studios for My Name is Khan. Khan is Dish TV’s brand ambassador and we are delighted to promote the movie My Name is Khan as it has a beautiful synergy with our brand positioning Ghar Aayi Zindagi. Dish TV will run a marketing campaign for which the company will spend around Rs 40 million.”

As a part of the deal, Dish TV will also showcase exclusive interviews with director Karan Johar, and Khan as well as videos of behind-the-scenes of the film. Dish TV will also have rights to telecast interviews with Johar, Khan and Kajol on its DTH platform.

Adds Fox Star Studios India head marketing distribution and syndication Vivek Krishnani, “My Name is Khan is a film that will appeal to people of all age groups. Our promotional partnership with Dish TV will help us widen the reach of the film to a pan-Indian audience. My Name is Khan has an incredible buzz on-ground and we are going all out to give it the best possible release, we are glad to be associated with like-minded partners like Dish TV and are thrilled with their support to co-promote the film.”

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