”We are discussing the matter with the Prasar Bharati people, and I have asked them to try to increase the number of FTA channels to about 200,” Information and Broadcasting Minister Ambika Soni told reporters here after releasing the annual India 2010 and Bharat 2010 reference manual brought out by the Publications Division and the Research and Reference Division of her Ministry.

They are currently offering 57 Free Channels.Earlier this year, Soni had denied in Parliament that any television channels had withdrawn from DD Direct Plus. She said DD Direct Plus signals were available in the entire country except the Andaman and Nicobar Islands.
DD sources told Indian television.com that it may be possible to increase the number of channels on the platform as the annual carriage fee that broadcasters have to pay has been lowered. The carriage fee for all private FTA channels has been brought down from Rs 10 million to Rs 2.5 million along with a service tax of Rs 300,000. However, foreign broadcasters have to pay a carriage fee of Rs 5 million.
Earlier releasing the INDIA 2010 and BHARAT 2010 publications, Soni said the aim should be to sell at least 100,000 copies and this could only be done by approaching all state governments and educational institutions to buy copies.

This intense competition among DTH players is driving growth in the DTH market and the number of DTH subscribers is forecasted to grow at a CAGR of around 28% during 2010-2012, says our recently updated research report “Indian DTH Market Forecast to 2012”. We have identified that low penetration rate of DTH in India is fostering private players, including Dish TV, Tata Sky, Sun Direct, Big TV and Airtel Digital TV, to strive hard to get a chunk of the highly lucrative market. In this regard, our research study provides deep insight into the competitive market landscape, share of each operator in the Indian DTH market along with detailed analysis of key DTH players’ strengths and weaknesses.

Our research also highlights certain key marketing strategies, which could serve as a benchmark for the anticipated future growth in the Indian DTH market. Furthermore, research and implementation of key strategies adopted by players will definitely enable operators to gain competitive edge over others in terms of both subscribers and revenues. The report will also help to understand the prevailing key trends and developments that are contributing positively to the growth of the market.

Besides, we believe that the regulatory environment plays a very important role in the success of any new technology and thus we have tried to explain in detail the regulatory environment in India. We have also identified various other technological options that might gain significant ground in near future and may hinder the expected market growth.

“Indian DTH Market Forecast to 2012” contains valuable information and prudent analysis of the DTH market in India, along with quantitative data on number of subscribers, service revenue and set-top-box. The report also gives a rough picture of the industry performance in coming years considering all critical factors (drivers and challenges) that serve as base for the industry. For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM198.htm Check DISCOUNTED REPORTS on: http://www.rncos.com Source: Prlog

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“With our exceptional range of new offerings & packages during the festival season, we are now offering our subscribers the added convenience of Credit card purchase facility via IVR. In addition, we shall also be showcasing the rib tickling blockbuster “Do knot Disturb” on our Pay-Per-View channels from 1^st Nov”. Our endeavour in the season has been to offer best in class entertainment with a large repertoire of films to deliver sheer customer delight" said Mr. Umesh Rao, Senior Vice-president, Reliance BIG TV.

Do Knot Disturb, is a crazy comedy of errors. A filthy rich businessman (Govinda) is married to a beautiful and sophisticated woman (Sushmita Sen) and tries to hide his extramarital affair with a supermodel (Lara Dutta). To save his skin, he bribes his friend, a waiter (Ritesh Deshmukh) pretending to be the supermodel’s boyfriend. What follows is a series of mistaken identities and misunderstandings, culminating in one mammoth laugh riot. 

New content offerings, packaging and services have been few of the key reasons of aggressive growth of Reliance BIG TV. The festivity was filled with new packages, offers and PPV Movies like What’s your Rashee?, Kaminey, Rock on, Main aurr Mrs. Khanna and now Do Knot Disturb. Reliance BIG TV has also launched a new 360 degree high decibel brand campaign based on “Joy of Ownership” of Reliance BIG TV and have spent Rs. 50 Crore on the entire campaign. As the nation is still in the festive mood, the latest releases on PPV will give the entire family an opportunity to view the movie on Reliance BIG TV at an attractive price of only Rs.50.

Reliance BIG TV DTH:

A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number:1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.